The Importance of a Marketing Content Planner
Content planners are accountable to develop a vision of content creation publishing, distribution and publication. They also are responsible for tracking and assessing the effectiveness of strategies.
This kind of content teaches the audience about the company's products and services. It also assists the audience to solve problems and meet their needs.
A marketing content planner could be a spreadsheet, or a third-party tool. The difference lies in how you make use of it.
1. Determine Your Goals
The famous quote, frequently credited to Benjamin Franklin although perhaps never said by him, is true: "If you fail to plan, you are planning to fail." Moving from a strategic plan to an efficient content marketing engine requires structure, workflow efficiency and clear communication.
Identifying your goals is among the most important steps in this process. Start with the high-level business goals or use the SMART framework to make them more specific and attainable. It's also a good opportunity to review your existing goals for content to ensure they are still in the context of your current strategy.
Understanding your goals will help you monitor the performance of every piece of content. This will help you determine what is working and what can be improved, allowing you make the necessary adjustments and improve your overall performance. This will ultimately ensure that you're achieving your goals and providing quality content to your viewers.
2. Identify Your Audience
It's important to know who your target audience is to create content that is relevant, interesting and efficient. This can be done by conducting research to identify the traits of your ideal customer personas. This can be accomplished by surveys, data analysis, and other methods of collecting information about your customers.
You can then apply the results of your research to determine the kinds of content that are most effective for you and your company. This can include everything from blog posts and social media posts to webinars and podcasts. Once you've decided on the format that will be most effective, it's time to start creating your content plan.
A tool for content planning can help you keep track of marketing goals and make sure that the right people work on the most relevant projects. It can also boost productivity by helping teams concentrate on what's most important and avoid distractions. It's easy to start by downloading a no-cost Content Analysis Report from CopyPress today.
3. Choose Your Ideal Platforms
It is crucial to tailor your digital content to the platform you prefer. Instagram users are looking for visually appealing visuals, whereas TikTok users enjoy stylish short-form videos. You can discover the platforms that your audience prefers by conducting some market research.
A content planner for marketing can help you to plan the steps needed to convert your ideas and concepts into a finished product. It will give you a structure for how to meet your objectives and ensure that everyone in your team is on the same level.
A content planning tool such as Monday and Kapost can assist with this by allowing you create assignments, assign tasks and collaborate with others, and keep track of progress on one dashboard. There are also more advanced tools like Wrike which offer drop-down menus and provide overall project timelines as well as a table of actionable items and a message board. Both come with a free version and more comprehensive subscriptions for teams that require more advanced capabilities.
4. Find Your Content Types
A content planner is a great tool for anyone, whether you're an individual influencer or with a team of marketing professionals within a large corporation. It helps to keep you organized and ensures everyone is on the right place. It's an excellent tool for managing content for projects with more time to lead for projects like quarterly or annual campaigns.
A good content planner can aid you in determining what kinds of content you should create and how to execute them. This involves determining the format of your content, like blogposts, infographics or podcasts case studies, as well as social media releases. This should include a schedule of the date these pieces will be published and produced.
It is also important to monitor the results of your content marketing goals such as traffic and engagement. This will help you analyze your results and make necessary adjustments. Ahrefs is a fantastic tool to help you identify what works and what doesn't. It can also provide insights on your competition's performance.
5. Find Your Content's Objectives
If you've set clearly defined content objectives Your team can keep track of their progress and ensure that they're achieving their objectives. A clear set of objectives will help you achieve your goals for content marketing whether it's to boost SEO traffic by updating blog posts or improve customer retention by organizing webinars.
A good content planner will help you to define your goals by laying out a workflow that is organized and allowing collaboration. It could also include tools such as images-generation software and instructions for text-to-image or social management applications, to streamline the process.
A marketing content planner can help you to identify your metrics, key performance indicators (KPIs) as well as other important factors. This will enable you to evaluate the effectiveness of your content and make changes to improve your campaign. Bounce rate, website traffic and social media shares are all examples of measurable metrics. These metrics should be tracked throughout the entire time of your content's existence, including production, publication, and distribution.
6. Identify Your Resources
A well-thought-out content strategy is useless if you don't have the resources to make it happen. During planning, make sure that you have enough money to accomplish all the tasks you've laid out. This can include salary or team payments, production costs including web space, marketing tactics.
Once you have a budget, you can begin assigning responsibilities for each task. For example, you might want to assign keyword research and copywriting, editing and design to different members of your team. Alternately, you could make use of a tool such as Sprout to ease the process of scheduling content across various channels and platforms.
You can connect your social media accounts using the Sprout tool and schedule posts to Twitter, Facebook, Instagram, LinkedIn company pages and Google Business Profiles all from one dashboard. Sprout' content creation software for scheduling include an image library that streamlines asset management and saves time during the creation process.
7. Identify Your Key Performance Indicators
If you're planning to invest lots of time creating content, it's essential that your marketing efforts pay off. You can increase your success by analyzing and tracking the most important performance indicators.
For instance for a return customers is a typical KPI employed by content marketers. This metric is used to determine if your content is converting customers to you and to pinpoint areas to improve your future campaigns.
It is also crucial to determine the type of content you want to create based on your goals and audience. This could be blog posts, videos, infographics or social media posts. Once you've identified various formats of content and formats, you must make a plan for each one that includes frequency and distribution. This will ensure that the right people are seeing your content at the right time.
8. Identify Your tracking methods
A marketing content plan is an essential tool for any company seeking to improve their marketing efforts. It allows you to keep in mind your marketing goals as well as your audience and your resources, while also providing you with the ability to evaluate the effectiveness of your strategy over time.
A social media calendar can help you plan your content and ensure it is regularly released. It also allows you to prepare for holidays or events that may affect your audience's engagement.
A keyword content plan is a fantastic way to optimize your SEO tactics. It will allow you to find the most relevant keywords for your content, which will increase your search engine rankings and visibility. It will also allow you to evaluate the effectiveness of your content strategy based on keywords over time.
9. Identify Your Measurements
Whatever your preference, whether you opt to organize your content by keyword or theme, your marketing plan will help you identify the most important metrics for each piece. This will allow you to determine the success of your content to continue to improve it. A cloud-based marketing planer, such as Optimizely CMP can help team members to work together and produce reports that are useful for making future content decision-making.